People aren’t the cost of change. They’re the source of it.

Conversations on how people and AI do their best work, together - hosted by Florian Hoffmann, founder of The DO.

Latest episode

Bet on the Humans: Laurie Richardson on Trust, Safety and Leading Through AI

Bet on the Humans: Laurie Richardson on Trust, Safety and Leading Through AI

Florian Hoffmann with
Laurie Richardson
,
Vice President, Trust & Safety
,
Google

What happens when AI moves faster than our ability to keep it safe? Laurie Richardson shares why the answer is to bet on humans.

Watch the latest episode
October 7, 2026
Why this show exists

AI is moving faster than any technology before it. The harder question isn’t what the tools can do - it's how people learn, lead and create alongside them

Made to DO goes to the leaders answering that question in practice: the people building organisations where human judgement and machine capability make each other better.

Every episode, Florian sits down with a global leader working on the most pressing challenges of our time - for a real conversation, not a script.

“
“The one thing I know for certain: the most important conversations are not happening in the boardrooms or the tech labs. They are happening with the people actually doing the work.”
Florian Hoffmann
Florian Hoffmann, founder of The DO and host of the podcast
Your host

Florian Hoffmann

Founder & Host, The DO

Award-winning entrepreneur, social innovator and author, Florian has worked with thousands of leaders and over 50,000 young entrepreneurs who are driving positive change. This show is where those lessons meet the leaders shaping what comes next.

20+
years making change happen
50,000+
entrepreneurs worked with
110
countries

OUR ETHOS

Made to DO isn't just another podcast. It's the public-facing part of the learning universe The DO builds for its partners — an open window into our programmes. The experts, speakers and topics you meet here are the same ones our partners learn from in their journeys with us.
01

A window into our programmes.

Our guests and themes come straight from the work we do with partners, so you can experience the quality of our experts, speakers and thinking first-hand.

02

A real conversation.

Filmed direct to camera, with room for stories, examples and reflection - not talking points.

03

Leaders worth hearing.

Every guest is a global leader working on the most pressing challenges of our time.

04

Made to share.

Each conversation becomes a 20–30 minute edited video episode built for the moments that matter.

Who it’s for

Leaders, practitioners and entrepreneurs figuring out how people and AI work best together - the people who don't just talk about the future, but build it. If that's you, you're part of the DO community.

If that’s you, you’re the DO community.

Where to watch & listen

New episodes on YouTube, Spotify, Apple Podcasts and LinkedIn.