Empowering Human-AI collaboration. Making your transformation succeed.

Which of these sounds like your organisation?

Our leaders aren't ready for what comes next.

Most leaders signed off the AI budget. Far fewer are prepared to lead through what comes next: the resistance, the ambiguity, the pace of change, and the cultural shift it demands. Leadership alignment is where AI transformations win or fail first.

What you get: Your top leadership leaves with a shared roadmap, concrete commitments, and the reflex to make decisions across silos, not through deputies. Managers equipped to lead their teams through AI change without escalating everything.

Who it's for: CEO, Board, Senior Leadership Team

Town halls. Initiatives. Nothing changed.

Executive teams hold town halls, send memos, and deploy AI tools. Yet, employees quietly go back to the way they've always worked. The gap between launch and adoption lives in peer-to-peer conversations that happen every day, in every meeting leaders aren't in. Transformation doesn't scale through broadcast: it scales through peer voices.

What you get: 30–80 trained champions, people their peers already listen to, running peer sessions, carrying AI adoption into every team and region, and keeping it moving without central coordination.

Who it's for: CHRO, Head of Change, Digital Transformation Director

Our AI strategy is clear at the top, but hasn't reached the front line.

AI strategy exists at the top. Most employees have heard about it. Very few understand why it matters for their specific role: and even fewer have changed how they work because of it. The narrative isn't landing, or it isn't travelling. Most transformations fail not because the strategy is wrong, but because the story never reaches the people who need to live it.

What you get: Every employee knows why AI matters for their specific role, what's changing, and what's expected of them, delivered through the voices they actually trust, in the language of their work.

Who it's for: CEO, CHRO, Head of Internal Comms, Digital Transformation Director

We ask people to work differently, but they don't know how.

The job has changed. The skills haven't kept pace. Employees face AI-augmented workflows without the capability, confidence, or habits to operate in them. Most learning programmes were designed for a different era. Strategy consistently outruns skills: and the workforce pays the price.

What you get: Measurable skill uplift across your workforce, tracked before and after. Employees who can operate in AI-augmented workflows, with the habits and confidence built in, not bolted on.

Who it's for: CHRO, Head of L&D, Head of Talent, Digital Transformation Director

Others have solved this. We're reinventing it alone.

AI transformation is moving faster than any organisation can keep up with internally. The expertise, the benchmarks, and the early-mover insights are sitting in other companies, in the research ecosystem, and in a new generation of AI-native talent: and most organisations aren't systematically accessing them. We bring the outside in.

What you get: Within 90 days, a structured coalition of external practitioners working directly on your AI adoption challenge, with defined outputs. Access to 20,000+ pre-engaged changemakers when you need to move fast.

Who it's for: CEO, CSO, Head of Innovation, Digital Transformation Director

Our pilot worked. Scaling it is a different story.

This is where most AI transformations quietly die. The technology works. The pilot succeeded. The launch happened. And then people go back to the way they've always worked: because the new way never became the default. Technically sound AI that fails to scale because the habits, processes, and governance were never redesigned around it.

What you get: AI adoption tracked as a business habit, not a launch event. Specific new workflows embedded at team level, measurable usage data by quarter, and governance that keeps adoption moving after the initial push.

Who it's for: Digital Transformation Director, COO, CSO, Operations Leadership

The DO’s programs focus on six success factors that make transformation work.

Talk to us about your change challenge

Accelerate AI transformation across your organization.

We help you accelerate adoption and execution so AI initiatives stop stalling and start delivering measurable impact.

Get in touch to learn more
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Turn your leaders & talents into drivers of change and success.

We equip leaders to drive alignment, make bold decisions, and bring their people with them through AI-driven change

Get in touch to learn more
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Our proprietary DO Method™: Helping organizations succeed where others fail.

Outside-in co-creation

The path to lasting transformation

In a complex world, meaningful action starts with diverse viewpoints. Our co-creation approach engages key stakeholder groups throughout the process, building trust, sparking collaboration, and aligning perspectives around shared goals

Learn by doing

Close the gap between knowing and doing

Our program participants don’t just learn—they act. Guided by our four-stage innovation process (Dream, Focus, Plan, DO), they apply an entrepreneurial mindset to real business challenges, co-creating solutions across roles, departments, and locations. Through interactive workshops and hands-on collaboration, learning becomes action, and action leads to impact.

The DO library: Curricula, 
toolkits & content

Programs built around proven formats

From Leadership Labs to Business Challenges to DOathons, we’ve curated a collection of toolkits and content designed to turn insight into action. Whether you're launching a new program, driving culture change, or building leadership capacity, our customizable resources support learning journeys with real-world relevance.

The Dream-Focus-Plan-DO innovation process

Move confidently from the problem to the solution space

Our 4-stage innovation process guides participants from blue-sky thinking to real-world implementation. Rooted in practice, it helps teams deeply understand problems, align around purpose, build actionable plans, and make meaningful change happen.

The DO expert network

A global community of people driving change

Tap into our ever-growing network of over 50,000 practitioners—from expert mentors and business leaders to alumni, partners, and in-house DOers. Actively engaged across our programs, this community shares insights, co-creates solutions, and drives real-world impact together.

The art of blended hosting

Combining the best of in-person and online facilitation

The most effective learning happens when people connect—whether in person or online. Our blended hosting approach combines the flexibility of digital with the depth of face-to-face, creating dynamic, inclusive experiences that meet people where they are.

Faces of our global expert network

A glimpse of the team behind The DO

Florian Hoffmann

Founder & CEO

 

Katherin Kirschenmann

Founder & CPO

 

Rouven Ramon Steinfeld

Managing Partner & Co-Founder

Belinda Esterhammer

CEO Hong Kong Office

Maren Wanke

Director Partnerships

Jan-Oliver Suer

Director Finance

Alexandra Grahe

Director of People & Operations

Anne Nürnberger

Director Communications

Hauke Stachow

Director Leadership Development & Intrapreneurship

Mariah Levin

Executive Director Fellowships

What is standing between your AI investment and real results?

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Areas of doing

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Leadership development
Innovation
Talent development
Growth
Sustainability
AI & Tech implementation
Productivity

8-10 April 2025

Stuttgart

be Visioneers Global Summit

Celebrate the power of shared agency in addressing the biggest climate and sustainability issues of our time. The Mercedes-Benz Fellowship pitch their projects to a jury of experts.

8-10 April 2025

Stuttgart

be Visioneers Global Summit

Celebrate the power of shared agency in addressing the biggest climate and sustainability issues of our time. The Mercedes-Benz Fellowship pitch their projects to a jury of experts.

Lifting leadership:
change from within.