Ready to co-create the next Property Innovation in Hong Kong?
Why should you join The DO Challenge?
- Have access to a unique group of co-creators and potential co-founders.
- Have the opportunity to pitch your idea and develop it into a validated product within 2 days.
- Receive guidance and mentorship from industry leaders, C-suite executives and successful entrepreneurs.
- Get the chance to be selected into an incubator to continue building your project and get support on product development, presentation and sales skills.
Our Approach: The DO Method
Application period: 1 – 31 August, 2022.
Selected participants will be notified on 5 September, 2022
Challenge dates: 17 – 18 September, 2022
Location: WLAB, Area A, 1/F, Block A-D, Tung Kin Factory Building 196-198, Tsat Tsz Mui Road, Quarry Bay, Hong Kong
Fee: 350 HKD
How to apply: Click here to apply
Why Property Innovation?
Hong Kong is an urban city packed with buildings and properties. Hong Kong is also infamous for expensive housing, small living spaces, and long wait times for public housing.
The DO Property Innovation Challenge aims to tackle these and many more issues associated with living in Hong Kong. The DO Property Innovation Challenge is a strategic initiative for co-creating innovative solutions to real-world challenges in the property and real estate industries while addressing ESG and SDG factors. The solutions could transform the traditional real estate industry and develop added value to the customers.
Program Overview
The DO Challenge is a 2-day in-person program grounded in showcasing or ideating around a particular challenge with internal senior stakeholders, employees, and external stakeholders in order to gain as much input in the shortest amount of time.
Through this co-creation process, you will:
- Get direct input from your desired user base in order to quickly realise opportunities for ideation and conceptualisation.
- Discover concrete obstacles and develop ideas together with you in a short amount of time.
- Learn how to solve a hyper-specific problem for you or your organisation in a short amount of time.
- Help shape the method, direction, and overall goal of the day that best fits your needs.
See the workshop agenda here.
What to Expect from this Co-Creation Process
- Solve a hyper-specific problem in a short amount of time.
- Meet like-minded and highly motivated people from interior design, tech, engineering, architecture and other backgrounds who want to co-create and work together.
- Get direct input from your desired user base in order to quickly realise opportunities for ideation and conceptualisation.
- And it’s not over after the Challenge! Be part of the continuous and evolving group that will come together regularly for meaningful discussions and initiatives exclusive to the Challenge participants.
- Did we mention that you will have fun?!
Who Can Apply?
Make sure to apply if you are experienced in one of the following sectors (or passionate about them!):
- Property/Real Estate
- Smart city
- Architecture
- Urban Planning
- Technology
- Interior Design
- Graphic Design
- Marketing
- Government
This call for applications is open to individuals who are:
- Based in Hong Kong (you need to be in Hong Kong during the Challenge weekend and able to join in person)
- 22 years old or above
- Able to speak English
By utilising The DO’s approach to innovation, you will co-create innovative solutions in just one weekend. Working on a team, the DO Challenge supports the feeling of ownership and a sense of impact while allowing you to work and build strong bonds across silos. The DO will help you co-create radically relevant products and services that are purposeful.
The Challenge will be structured around the 4-staged DO Method: Dream, Focus, Plan and DO. The DO Method is an innovation method that will guide you from scoping the problem, to prototyping, pitching, and taking action. Our innovation methodology enables us to be faster, more efficient, delivering more relevant solutions.

What to expect from this co-creation process:
- Solve a hyper-specific problem in a short amount of time.
- Meet like-minded and highly motivated people from interior design, tech, engineering, architecture and other backgrounds who want to co-create and work together.
- Get direct input from your desired user base in order to quickly realise opportunities for ideation and conceptualisation.
- And it’s not over after the Challenge! Be part of the continuous and evolving group that will come together regularly for meaningful discussions and initiatives exclusive to the Challenge participants.
- Did we mention that you will have fun?!
Driving force for change
About last year's The DO Challenge
4 -5 September 2021
- 2 DAYS
- +60 APPLICATIONS
- 35 SELECTED PARTICIPANTS
- 7 TEAMS
- 9 DO EXPERTS & Mentors
- 16 IDEAS
Meet the Team

BELINDA
ESTERHAMMER
Managing Director Asia,
The DO

CYRUS
WONG
Lab Catalyst,
The DO

Aigul
Safiullina
Community Catalyst,
The DO

ANA
PEREZ
Marketing Catalyst,
The DO

Rachel
CHAN
Program Officer,
The DO

Katherin Kirschenmann
Co-Founder,
The DO
Our Mentors



FELIX WONG
Senior Manager, Analytics & Performance Marketing,
Prenetics
ZE CHENG
Architect,
Lead8
VITALY PENTEGOV
CEO,
UrbanChain Group



DANNY CHONG
Senior Investment Director
Gobi Partners
JESSICA CHAN
Senior Director, Investor Solutions Lead JLL
TRACY KWONG
Manager, Health VAS,
HSBC Life

BETTINA LEE
Convertink Marketing,
Founder
Our Community Partners








FAQs
You can apply through our online application form HERE.
This is an individual application and we do not accept team applications.
Apart from working closely with your chosen team for the duration of the challenge, you will also have a chance to be mentored by the leading experts in smart cities & proptech, successful serial entrepreneurs and C-suite executives. You will be able to expand your professional network and walk away with your potential co-founders and investors.
If you are interested in innovation and thinking outside of the box the, answer is most likely yes. Whether you are an entrepreneur or employee, you’ll fit right in as long as you are motivated to build something over the weekend and you are open to new ideas. We believe that great ideas can come from anywhere.,
During the workshop, we will use our award-winning DO Method that rapidly turns ideas into action around topics that are crucial for you. Throughout the process, you will go from DREAM and PLAN to FOCUS and of course, DO!
The DO’s most recent innovation projects and global partners that use The DO Method include H&M, E&Y, BMW, Siemens and Unilever.
Our applications are open until 31 August 2022 and we will confirm our participants by 5 September.
Apart from the motivation, we are looking to select participants with diverse backgrounds that will complement each other.
All participants stay onsite for the entirety of the event as you will have access to the support you need to help make this Challenge successful – including access to experts. Also, you will work in teams so it is best to be in person together to keep team morale high.
The price to participate is 350 HKD.
Once you are selected as participant we, will send you all the information and also invite you to an onboarding call which will happen a week before the Challenge starts.
WLAB, Area A, 1/F, Block A-D, Tung Kin Factory Building 196-198, Tsat Tsz Mui Road, Quarry Bay, Hong Kong
Yes, we will make sure you are well-fed throughout the weekend.
This Challenge is private, invite-only, and will take place from 17 September 9:00 AM – 8:00 PM to 18 September 9:00 AM – 5:00 PM. Although this is a two-day event, participants are NOT allowed to spend the night at WLAB.
Yes! We have amazing experts that will join and support you.
Send us an email at wlab@thedo.world and we will get back to you as soon as possible.
Still doubting?
Expand your horizons, make new friends and learn innovation with the key leaders in the region and the world! You will remember these 2 days packed with fun, challenges and meaningful connections.

JOIN THEDOCOMMUNITY
The DO Community is the foremost online, global community of DOers with purpose – from experts and innovators to industry leaders and entrepreneurs.
Join the DO Community to find curated learning opportunities, join thought leadership webinars, and collaborate on ventures.
Any questions? Get in touch!

Belinda Esterhammer
Director of Innovation