In order for your team to get behind a new project or initiative, you need to take them along with you on the journey by building a movement.
Build a movement
ACCELERATE YOUR TRANSFORMATION
The challenge
70% of transformations fail. Three main reasons for this are:
CHANGE FATIGUE: Over time, employees grow tired of transformation initiatives driven from the top down. With each new initiative, the feeling of disempowerment and frustration grows.
LACK OF ALIGNMENT: The lack of a shared vision to unite leadership and teams and strong internal silos with conflicting goals can prevent the alignment needed for transformation to succeed.
LACK OF OWNERSHIP: Systems are often not in place for transformation strategies to reach or engage motivated employees, leaving them without a sense of agency or responsibility to drive change.
Our solution
People take action for the things they care about. They stand up for the causes they believe in. If it matters to them, people will drive change. By giving your employees the chance to participate, you turn them from bystanders into active leaders.
BEING PART OF AN INTERNAL MOVEMENT INSTILLS EMPLOYEES WITH A SENSE OF PURPOSE AND EMPOWERS THEM TO ENACT CHANGE.
We help organizations build internal movements for positive transformation. We support you to co-create movements from within, empowering employees at all levels to take ownership of change. This approach unlocks collective action to drive the desired change forward. Through bottom-up ownership, employees can take action across silos, combat disillusionment and drive relevant action within their areas of focus.
The world’s leading companies are building internal movements with The DO Group
LAUNCHING A MOVEMENT ACCELERATES YOUR TRANSFORMATION BY CREATING:
1. JOINT
OWNERSHIP
An essential component of movement building is ensuring aligned purpose and joint ownership. With The DO Group’s approach to co-creation, we identify all potential champions across your organization and instill them with a sense of ownership to drive your transformation forward.
2. A NEW WAY
OF WORKING
A shared purpose helps break up silos. By speeding up feedback loops, and enabling your people to learn the value of network within your organization, we establish a new way of working and collaborating for you and your teams to thrive.
3. GROWING
MOMENTUM
When strategies get stuck or ideas become stagnant, it’s hard to move forward. Combining our experience of movement building together with The DO Method, we work with your teams to drive action.
David Lubell on Internal Movement Building
Hear why internal movement building is important and how it can help your organization transform faster.
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A big success factor was the decentralized approach. It is not a top-down program that has been developed by the global organization and executed by the retail markets. Instead, the whole process has been co-created and designed by colleagues from pilot stores, different regions, the head office and of course, supported by The DO Group. Overall, it has been rewarding and showed really good results
Alexander Aufschnaiter
Community Engagement Lead – H&M Group
Download the Movement Building intro deck
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Download the intro deck to learn more about how to build a movement to transform from within
Ready to build a movement to transform your organization? Get in touch.
STORIES & RESOURCES
How social initiatives created by local store teams at the H&M Group started a global movement for a better future
MEET THE LEADERSHIP TEAM
Get in touch with David or Rouven to learn more.
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DOWNLOAD CASE STUDY
View the case study to see how PHONEIX’s top talent created hands-on solutions.
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