Purpose, the motor of organizational transformation: we spoke with Yosi Sergant, Chief Cultural Organizer of TaskForce and Expert at The DO School, to discuss the role of culture in mobilizing employees to drive purposeful DOing.
Build a movement.
Accelerate your transformation.
The Challenge
Our Solution
70% of transformations fail. We put that down to three main reasons:
CHANGE FATIGUE: Employees grow tired of change, they become resistant to it, and they can no longer see the value in change.
LACK OF ALIGNMENT: With strong silos and conflicting goals, there is no common understanding of the organization’s vision to unite leadership and teams.
LACK OF OWNERSHIP: Employees have no sense of agency, feel helpless, and don’t feel capable of making a change.
People take action for the things they care about. They stand up for the causes they believe in. If it matters to them, people will drive change. By giving your employees the chance to participate, you turn them from bystanders into active leaders.
BEING PART OF A MOVEMENT INSTILLS EMPLOYEES WITH A SENSE OF PURPOSE AND AS A RESULT, EMPOWERS THEM TO ENACT CHANGE.
The world’s leading companies are transforming with The DO Group
LAUNCHING A MOVEMENT ACCELERATES YOUR TRANSFORMATION BY CREATING:
1. JOINT
OWNERSHIP
An essential component of movement building is ensuring aligned purpose and joint ownership. With The DO Group’s approach to
co-creation, we identify all potential champions across your organization and instill them with a sense of ownership to drive your transformation forward.
2. A NEW WAY OF WORKING
A shared purpose helps break up silos. By speeding up feedback loops, and enabling your people to learn the value of network within your organization, we establish a new way of working and collaborating for you and your teams to thrive.
3. GROWING
MOMENTUM
When strategies get stuck or ideas become stagnant, it’s hard to move past this point. Combining our experience of movement building together with The DO Method, we work with your teams on driving instant action.
DOWNLOAD CASE STUDY
View the case study to see how PHONEIX’s top talent created hands-on solutions.
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“The DO Group helped me to build a global community of open-minded leaders and to prepare the transformation of my global teams towards a more flexible and efficient organization.”
Bjoern Herzog
Division Manager – digital sourcing & supply chain solutions Otto Group
Ready to build a movement to transform your organization? Get in touch.
STORIES & RESOURCES
How social initiatives created by local store teams at the H&M Group started a global movement for a better future
Our Team
DAVID LUBELL
Senior Director The DO Group, Movements & Ecosystems
Rouven Steinfeld
The DO Group Managing Partner & Co-Founder
