In order for your team to get behind a new project or initiative, you need to take them along with you on the journey by building a movement.
Build a movement
ACCELERATE YOUR TRANSFORMATION
The challenge
70% of transformations fail. We put that down to three main reasons:
CHANGE FATIGUE: Employees grow tired of change, they become resistant to it, and they can no longer see the value in change.
LACK OF ALIGNMENT: With strong silos and conflicting goals, there is no common understanding of the organization’s vision to unite leadership and teams.
LACK OF OWNERSHIP: Employees have no sense of agency, feel helpless, and don’t feel capable of making a change.
Our solution
People take action for the things they care about. They stand up for the causes they believe in. If it matters to them, people will drive change. By giving your employees the chance to participate, you turn them from bystanders into active leaders.
BEING PART OF A MOVEMENT INSTILLS EMPLOYEES WITH A SENSE OF PURPOSE AND AS A RESULT, EMPOWERS THEM TO ENACT CHANGE.
The world’s leading organizations are building movements with The DO Group
LAUNCHING A MOVEMENT ACCELERATES YOUR TRANSFORMATION BY CREATING:
1. JOINT
OWNERSHIP
An essential component of movement building is ensuring aligned purpose and joint ownership. With The DO Group’s approach to
co-creation, we identify all potential champions across your organization and instill them with a sense of ownership to drive your transformation forward.
2. A NEW WAY OF WORKING
A shared purpose helps break up silos. By speeding up feedback loops, and enabling your people to learn the value of network within your organization, we establish a new way of working and collaborating for you and your teams to thrive.
3. GROWING
MOMENTUM
When strategies get stuck or ideas become stagnant, it’s hard to move past this point. Combining our experience of movement building together with The DO Method, we work with your teams on driving instant action.
Case StudY
DOWNLOAD CASE STUDY
View the case study to see how PHONEIX’s top talent created hands-on solutions.
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It’s been a collaborative, iterative and very fruitful process with lots of learnings and explorations of new ways of working. Overall, it was very rewarding and showed really good results.
Alexander Aufschnaiter
Community Engagement Lead – H&M Group
Ready to build a movement to transform your organization? Get in touch.
David Lubell on Internal Movement Building
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STORIES & RESOURCES
How social initiatives created by local store teams at the H&M Group started a global movement for a better future
MEET THE LEADERSHIP TEAM
Get in touch with David or Rouven to learn more.
DAVID LUBELL
Senior Director The DO Group, Movements & Ecosystems
Rouven Steinfeld
The DO Group Managing Partner & Co-Founder
